TheMarketingVision

Pipeline Benchmarking

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Measure and validate your conversion rates for your entire revenue pipeline, from first visit through closed won.  Discover leaks in your funnel and identify areas of improvement that can deliver measurable results in top line revenue growth.  Compare and contrast against industry averages and establish best-practices to get the most out of your funnel.

Metrics & Reports

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Build a core set of reports that can answer the question, "Is my marketing working?"  From simple online reporting using free tools to complex visualizations aggregating data from multiple systems, including your CRM, create the reports you need to optimize your channels and maximize your ROI.

Talent Assessment

Assess the skill set of your existing team and create a gap analysis of what's required to build a high-performing, modern marketing engine.  Measuring technical acumen and usage on existing tools and career experience can reveal if your team is well-suited to tackle the challenges of today's competitive marketplace.  Create job descriptions that target today's in-demand skills, develop training programs for existing staff, and learn how to inspire alignment around a common vision of success.

Technology Stack

With over 7000+ technology vendors selling 'the next big thing', it can be challenging to determine which technology is right for your business.  With a technology stack assessment and recommendation, you can focus on building the right system for your business and eliminate wasted spend on 'shelf-ware'.