Ed Locher4 days ago3 minWhat’s the value of attribution?100%. Marketing influences 100% of all new logo revenue for B2B companies. I might go so far as to say all revenue, not just new business...
Ed LocherJul 143 minTrue Leaders Channel Their FearLeading can be scary. Taking responsibility for the success/failure of any endeavor comes with all kinds of risks. Obstacles, seen or uns...
Ed LocherJun 303 minHow do you drive top line revenue growth? The 3 C’s of Demand Generation. Driving revenue growth is the primary goal of any demand gen leader. There is a seemingly endless supply of new technology, processes, an...
Ed LocherJun 163 minDo you have a good manager? These three C’s can tell youWhat makes a great manager, or better yet, a great leader? Is it education or experience? Tenure or familiarity? Subject matter experts o...
Ed LocherJun 94 minLet’s All Say Good-bye to Sourced Revenue…Raise your hand if you have worked for a company that measures marketing and sales sourced revenue? By this I mean the company tracks and...
Ed LocherMay 264 minThe Best Leaders are Visible, Accessible, and Present.It seemed like a throw away remark at the time, to me at least. I was still early in my career, and I was having a ‘water cooler’ convers...
Ed LocherMay 194 minMarketing and Sales Go Together Like Chocolate and Peanut Butter. Or at least they should.Ah chocolate. How I love thee. It has the power to turn a bad day into good, all by itself. It can comfort just as easily as it celebrate...
Ed LocherMay 53 minThe importance of connecting your MAP to your CRM.I remember it like it was yesterday. A fresh new face on the team, let’s call him Adam, eager to make a good impression, came to me absol...
Ed LocherApr 294 minFocus on these traits, not specific experience, when building world class marketing teams.What do you look for in your candidates? · 7-years of experience working with marketing automation platforms, like Marketo or Pardot, is ...
Ed LocherApr 253 minMoney Doesn't Grow on Trees, But You Can Farm It...I’m a farmer. Well, not really. I’m a demand gen guy. Even though my family comes from Iowa and I’ve always been fascinated by how plants...
Ed LocherApr 253 minImprove these three metrics and your pipeline will take care of itself...Throughout my career, I must have been asked at least a hundred different variants of the same question, “How do I know my marketing is w...