TheMarketingVision

100%. Marketing influences 100% of all new logo revenue for B2B companies. I might go so far as to say all revenue, not just new...

Leading can be scary. Taking responsibility for the success/failure of any endeavor comes with all kinds of risks. Obstacles, seen or...

Driving revenue growth is the primary goal of any demand gen leader. There is a seemingly endless supply of new technology, processes,...

What makes a great manager, or better yet, a great leader? Is it education or experience? Tenure or familiarity? Subject matter experts...

Raise your hand if you have worked for a company that measures marketing and sales sourced revenue? By this I mean the company tracks and...

It seemed like a throw away remark at the time, to me at least. I was still early in my career, and I was having a ‘water cooler’...

Ah chocolate. How I love thee. It has the power to turn a bad day into good, all by itself. It can comfort just as easily as it...

I remember it like it was yesterday. A fresh new face on the team, let’s call him Adam, eager to make a good impression, came to me...

What do you look for in your candidates? · 7-years of experience working with marketing automation platforms, like Marketo or Pardot, is...

I’m a farmer. Well, not really. I’m a demand gen guy. Even though my family comes from Iowa and I’ve always been fascinated by how plants...

Throughout my career, I must have been asked at least a hundred different variants of the same question, “How do I know my marketing is...