Ed LocherAug 4, 20203 minWhat’s the value of attribution?100%. Marketing influences 100% of all new logo revenue for B2B companies. I might go so far as to say all revenue, not just new business...
Ed LocherJul 14, 20203 minTrue Leaders Channel Their FearLeading can be scary. Taking responsibility for the success/failure of any endeavor comes with all kinds of risks. Obstacles, seen or uns...
Ed LocherJun 30, 20203 minHow do you drive top line revenue growth? The 3 C’s of Demand Generation. Driving revenue growth is the primary goal of any demand gen leader. There is a seemingly endless supply of new technology, processes, an...
Ed LocherJun 16, 20203 minDo you have a good manager? These three C’s can tell youWhat makes a great manager, or better yet, a great leader? Is it education or experience? Tenure or familiarity? Subject matter experts o...
Ed LocherJun 9, 20204 minLet’s All Say Good-bye to Sourced Revenue…Raise your hand if you have worked for a company that measures marketing and sales sourced revenue? By this I mean the company tracks and...
Ed LocherMay 26, 20204 minThe Best Leaders are Visible, Accessible, and Present.It seemed like a throw away remark at the time, to me at least. I was still early in my career, and I was having a ‘water cooler’ convers...
Ed LocherMay 19, 20204 minMarketing and Sales Go Together Like Chocolate and Peanut Butter. Or at least they should.Ah chocolate. How I love thee. It has the power to turn a bad day into good, all by itself. It can comfort just as easily as it celebrate...
Ed LocherMay 5, 20203 minThe importance of connecting your MAP to your CRM.I remember it like it was yesterday. A fresh new face on the team, let’s call him Adam, eager to make a good impression, came to me absol...
Ed LocherApr 29, 20204 minFocus on these traits, not specific experience, when building world class marketing teams.What do you look for in your candidates? · 7-years of experience working with marketing automation platforms, like Marketo or Pardot, is ...
Ed LocherApr 25, 20203 minMoney Doesn't Grow on Trees, But You Can Farm It...I’m a farmer. Well, not really. I’m a demand gen guy. Even though my family comes from Iowa and I’ve always been fascinated by how plants...
Ed LocherApr 25, 20203 minImprove these three metrics and your pipeline will take care of itself...Throughout my career, I must have been asked at least a hundred different variants of the same question, “How do I know my marketing is w...
