Ed Locher
B2B marketing used to be about TRUST...
"Trust me, this is going to be BIG" "Trust me, our leads are good" "Trust me, we're accelerating revenue" In today's environment, that's...
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Ed Locher
- Oct 8, 2023
- 1 min
Pleasure with a purpose...
One of my all-time favorite (and best) managers used to describe work as pleasure with a purpose. I've always found that to be really...
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Ed Locher
- Oct 8, 2023
- 2 min
The challenge of scaling revenue through hiring...
For those organizations that tried to scale revenue by blunt force hiring of AEs and SDRs, and were disappointed by the results, here’s a...
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Ed Locher
- Oct 8, 2023
- 1 min
Marketing is becoming more important in today's B2B landscape...
As the go-to-market motion in B2B continues to evolve, marketing is becoming increasingly important in the overall success of a company's...
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Ed Locher
- Aug 4, 2020
- 3 min
What’s the value of attribution?
100%. Marketing influences 100% of all new logo revenue for B2B companies. I might go so far as to say all revenue, not just new...
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Ed Locher
- Jul 14, 2020
- 3 min
True Leaders Channel Their Fear
Leading can be scary. Taking responsibility for the success/failure of any endeavor comes with all kinds of risks. Obstacles, seen or...
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Ed Locher
- Jun 30, 2020
- 3 min
How do you drive top line revenue growth? The 3 C’s of Demand Generation.
Driving revenue growth is the primary goal of any demand gen leader. There is a seemingly endless supply of new technology, processes,...
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Ed Locher
- Jun 16, 2020
- 3 min
Do you have a good manager? These three C’s can tell you
What makes a great manager, or better yet, a great leader? Is it education or experience? Tenure or familiarity? Subject matter experts...
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Ed Locher
- Jun 9, 2020
- 4 min
Let’s All Say Good-bye to Sourced Revenue…
Raise your hand if you have worked for a company that measures marketing and sales sourced revenue? By this I mean the company tracks and...
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Ed Locher
- May 26, 2020
- 4 min
The Best Leaders are Visible, Accessible, and Present.
It seemed like a throw away remark at the time, to me at least. I was still early in my career, and I was having a ‘water cooler’...
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Ed Locher
- May 19, 2020
- 4 min
Marketing and Sales Go Together Like Chocolate and Peanut Butter. Or at least they should.
Ah chocolate. How I love thee. It has the power to turn a bad day into good, all by itself. It can comfort just as easily as it...
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Ed Locher
- May 5, 2020
- 3 min
The importance of connecting your MAP to your CRM.
I remember it like it was yesterday. A fresh new face on the team, let’s call him Adam, eager to make a good impression, came to me...
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Ed Locher
- Apr 29, 2020
- 4 min
Focus on these traits, not specific experience, when building world class marketing teams.
What do you look for in your candidates? · 7-years of experience working with marketing automation platforms, like Marketo or Pardot, is...
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Ed Locher
- Apr 25, 2020
- 3 min
Money Doesn't Grow on Trees, But You Can Farm It...
I’m a farmer. Well, not really. I’m a demand gen guy. Even though my family comes from Iowa and I’ve always been fascinated by how plants...
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Ed Locher
- Apr 25, 2020
- 3 min
Improve these three metrics and your pipeline will take care of itself...
Throughout my career, I must have been asked at least a hundred different variants of the same question, “How do I know my marketing is...
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