TheMarketingVision

Vision & Integrity

Not just words, a conviction

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In today's competitive environment, it takes more than just a catchy slogan and good design to create real value for your organization.  It requires a sophisticated approach that integrates three key elements of any marketing group; the people, their processes, and the technology.  Each are complex sub-systems in their own right, but only by holistically managing all three in concert can marketing over-deliver against increasingly aggressive growth targets.

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That's where TheMarketingVision can help.  Our team brings over 20 years of leadership experience building high-performing marketing engines that deliver measurable pipeline revenue.  With deep experience in helping private, public, and PE-back organizations with combined annual revenues in excess of $1.8B, we know what it takes to go beyond vanity metrics and deliver real improvements in customer acquisition costs, pipeline conversion rates, and return on marketing spend.

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We do it by combining strategic vision with integrity and an unwavering commitment to accountability and transparency.

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Vision - By aligning brand, communications, messaging, and the demand engine, we help deliver a consistent and compelling customer journey that builds affinity over time that can be converted to revenue.  The best way to ensure this alignment is to holistically manage the team, process, and technology concurrently.  We know this can be quite a challenge, but effectively managing the whole can deliver outsized returns when compared to reacting in real-time to changing conditions.  We know what skills can make a difference, what's important to measure, what technology is best for the situation.  From late-stage startup to large enterprise, we can define path forward to get your engine performing at its peak.

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Integrity - More important than knowing what to do, we know how to do it.  By embracing accountability and transparency, we establish marketing's credibility with other parts of the business, especially the sales teams, and create collaborative and healthy working relationships that are aligned and complementary in the achievement of common goals.  Revenue generation is hard enough when everyone is playing nicely together, it's impossible when they're not.  Our experience, hard-earned over the years, has taught us how to collaborate with Sales, Sales Operations, and Finance, creating common metrics and definitions of success that ensure alignment and mutual benefit.  Everyone knows what success looks like, and their role in it.

Marketing is changing as a discipline, becoming more and more important to the overall success of any business, and a comprehensive approach is required to be successful.  Let TheMarketingVision be your partner in creating the high-performing revenue engine your company needs.